PURE · Poppy

Poppy — Brand Roadmap

The long-term vision — every major & minor release, mapped

Where Poppy's brand is going, generation by generation. One constant identity (PURE navy + gold), one evolving signature color per major release, and a clear naming + cadence so every step compounds toward a single vision.

The system

Major vs minor — how we version & name

A simple, public-friendly scheme: majors are generations people feel; minors are steady improvements they notice but don't relearn.

MAJOR — "Poppy X.0"
A generational leap. New hero capability + a refreshed signature color + a launch moment.
  • Public name: Poppy 2.0, 3.0, 4.0
  • Gets: campaign, demo, training, new signature accent
  • Roughly annual; tied to the v-pillars
MINOR — "X.Y"
Incremental power-ups. Same look, no relearning, communicated lightly.
  • Internal tag: 2.1, 2.2… in pure_versions
  • Gets: changelog + subtle in-app "new" note
  • Continuous; ships the moment it's ready (BIBO / ship-when-ready)
Constant vs signature: the constant is PURE navy #172E55 + gold #DCCAAF, line icons, Cinzel/Montserrat/Open Sans — that never changes, it's the trust. The signature accent rotates per major to mark the generation. Recognition + freshness, at once.
Generation by generation

The release roadmap

1.0
navy+gold

Poppy 1.0 Foundation live

The named assistant arrives — conversational, grounded in live PURE data, gated writes. Classic navy & gold.

Hero: "Meet Poppy — she knows PURE."

2.0
+ Poppy Bloom

Poppy 2.0 Awakening next

She becomes personal & agentic — per-user instances, hat-aware, full-fleet actions, the new thinking-state. Signature: Poppy Bloom coral.

Hero: "Ask. Approve. Done."

3.0
+ Horizon

Poppy 3.0 Omnipresent future

She comes to you — everywhere via the top bar, mobile/PWA, voice, and proactive alerts. Signature: Horizon teal — reach & calm ubiquity.

Hero: "Poppy, everywhere you work."

4.0
+ Violet

Poppy 4.0 Autonomous future

She runs the work — multi-step jobs end-to-end on the best model per task, verifier-in-loop, gated auto-deploy. Signature: Violet — intelligence & trust.

Hero: "Poppy runs it."

Identity over time

The signature-color evolution

Navy stays the spine; one accent per generation. Always paired with navy + gold, always a ~10% signature — never a full repaint.

1.0 · FoundationNavy + Gold
#172E55 · #DCCAAF
2.0 · Awakening+ Poppy Bloom
#D9543B
3.0 · Omnipresent+ Horizon
#2E7D8F
4.0 · Autonomous+ Violet
#5B57A6
Accents share a disciplined, muted register (no neon) so PURE always reads "private bank, not startup." Each is introduced as the generation's active-state + badge + CTA color, then settles into the system as a recognized member of the family.
The north star

Long-term vision & cadence

One Poppy. Every hat. The face of PURE.

Poppy grows from a helpful chat (1.0) into a personal, agentic teammate (2.0), then becomes ambient across every surface (3.0), and finally runs the work end-to-end (4.0). The name never changes — the capability deepens, and the signature color tells the world she's leveled up.

The brand promise that holds across all of it: grounded, safe, and always getting better.

Cadence & governance

How releases flow

  • Majors (~yearly): campaign + new signature accent + training
  • Minors (continuous): ship-when-ready, changelog only
  • Every release stamped in poppy_lifecycle + pure_versions
  • Brand changes route through Cecile; major naming through Mike
  • This roadmap is living — revisit each major before lock-in
Canon: poppy.brand_roadmap. Companions: Poppy 2.0 Guide · Persona · Docs Index.